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Meta

The company behind Facebook and Instagram, and a major AI spender and open-model publisher.

Meta is the American technology company that owns Facebook, Instagram, WhatsApp and the Quest headsets. Led by Mark Zuckerberg, it has become one of the largest investors in artificial intelligence, pouring tens of billions of dollars into research, chips and data centres.

Meta plays two distinct roles in the AI story. It is a heavyweight builder of AI agents and assistants aimed at its billions of users, and it is one of the biggest publishers of open-weight models that anyone can download and adapt. That openness has made Meta unusually influential with developers and small businesses.

Its scale means Meta’s stumbles are as instructive as its successes — for example, its public admission that building reliable agents has proven slower and harder than promised.